A successful medical affairs strategy is based on excellent understanding of the product’s data and claims as well as drivers and barriers and implements communication tactics that highlight its benefits. Our programs are developed with a deep understanding of the product’s data and strategy and are tailored to help to achieve our clients’ goals.
- Medical affairs strategy
- strategic consultancy
- strategic plan from prelaunch to mature product
- global to local dissemination plans
- Integrated medical communications strategy to strategic plan
- KOL advocacy strategy
- Targeted KPI and metrics development
- Knowledge management
- advising on databases, searches, scientific data and literature surveillance
- Medical Information advise
- Claim strategy and claim management tactics
- Competitor analysis
- Product positioning
- Gap analysis
- Issue management support
- MSL resourcing